Project Purple™ is a key initiative of the nationally recognized Prevention Purple™ Awareness Campaign. The Campaign’s noteworthy efforts to end violence against women have included support from celebrities such as Kelly Ripa, Jaime Pressly, and Gabrielle Union. Media coverage has included CNBC, InStyle magazine, E! News, US Weekly, and The Wall Street Journal.  Project Purple calls on Chicago businesses to promote awareness and take serious preventative steps to end violence against women. 

Awareness is crucial in ending violence against women.  The vast majority of sexual assaults go unreported. Victims of sexual assaults and violence often face ridicule and skepticism when coming forward – instead of receiving the attention they deserve. The traumatizing experience from an assault is then followed by more fear and distress. Many must face this suffering completely alone.

It is not only the victims that keep silent. Society as a whole generally avoids openly discussing sexual assault and violence – the silence encourages more violence. Hiding the truth and ignoring the reality of violence results in a lack of education, while fundraising for Violence Against Women organizations becomes difficult, and loopholes in the law which benefit attackers go unchallenged. To learn more about awareness activities and displaying a flag, please email partners@projectpurplechicago.com.